Northern Ireland
Giant Spirit Awards 2022

We are delighted to launch the Tourism NI Giant Spirit Awards – a new and simplified industry excellence awards programme that will build on the legacy of the Northern Ireland Tourism Awards which ran for over forty years.

It has been more than two years since our last awards….. and so much has changed, so we believe that the time is right to reward the resilience and determination of all those who work in the tourism industry in our region.

The NI Giant Spirit Awards 2022 will :

  • Recognise and celebrate the resilience and Giant Sprit of all those who work in the
    tourism industry
  • Encourage and reward those who have exemplified the values of our brand spirit over
    this challenging period
  • Foster innovation and improve business competitiveness by sharing best practice

Award finalists will have the chance to celebrate in style at the Gala Awards night this autumn, so why not enter your business and team members today!







A word from our Host

John McGrillen

Chief Executive, Tourism NI


Thank you for your interest in our newly launched Giant Spirit Awards.

Over the last two years resilience and collaboration has been the bedrock on which the recovery of our tourism industry has been built. Innovation has also helped to drive us as we recover from the effects of the pandemic. We have adapted to new ways of working, embedded an exciting new brand for Northern Ireland  “Embrace a Giant Spirit’ and created a very successful new call to action ‘A Small Step to a Giant Adventure’.

We are now facing a new set of challenges and while demand in the short term is buoyant, it is important that we remain competitive and continue to be perceived as a value for money destination.

The work of our industry has been beyond value and we believe it is vital that the people, places and organisations that contributed to this success continue to be rewarded.

Our annual awards are about recognising the very best within our industry, and Tourism NI is keen to encourage businesses of all sizes to enter. Attempting to win recognition for your tourism product or service typically involves a review of performance and the identification of your core strengths. While this is never a wasted exercise, it also carries the potential to gain an independent and prestigious accolade for your tourism offering, professionalism and hard work.

Achieving an award has been proven to bring business benefits, so if you’ve got a tourism product, service, team or individuals worthy of recognition then we want to hear from you.

Good luck with your application.

Key Dates