Business

Entrepreneurs start and grow businesses.  They identify a customer problem and find a solution to it. In so doing they are willing to accept risk. These action-oriented people operate with vision, passion, optimism and focus. They have tenacity and are resourceful independent-thinking problem solvers.

The individual should demonstrate:

• A passion for tourism, show ambition and inspire others.
• Exceptional contribution to tourism through business innovation and delivery of quality service and products, whilst driving a profit making business.
• Making an impact aligned to driving exceptional visitor experiences and attracting visitors to NI.
• Action, thriving on opportunities.
• A growth mind-set and a willingness to be challenged.
• Strong work ethic and leadership.

This category will be judged in Stage Two by Presentation.

This award recognises tourism businesses that have successfully employed digital marketing techniques in order to achieve business objectives.

Entrants must be able to demonstrate and describe:

• The objective of the campaign.
• The approach taken.
• The impact on delivery of business objectives.

This category will be judged in Stage Two by Presentation.